How To Grow Your Unique Value

You're already valuable.

All the things you've done in your life, the experiences you've had, the skills you've learned, the way you've thought about things, all makes you unique and gives you a unique perspective and lens on life.

Now it's time to cultivate it a bit more and start leveraging it..

As a creator your brand is your unique perspective, point of view or world view.

As well as a combination of your knowledge, experience, skills and interests.

As you cultivate your unique value more and more, you get deeper insights and perspectives on whatever specific knowledge you have or are interested in, and you then have a unique and valuable lens in which you can share that knowledge through.

This makes your unique value something you can make money from. Something you can leverage to move deeper into whatever kind of lifestyle interests you and that allows you to develop even more unique value. And that cycle becomes a flywheel on itself that gives you choice and freedom.

You can pivot and grow and do whatever feels fun or interesting to you as you change and grow as a person.

You unique value or personal brand becomes your vehicle to leverage however you want.

7 Keys To Growing Your Unique Value

As a creator or personal brand you want to be in a niche of one.

Your unique value sets you apart from the rest.

Your unique value lies in..

1. The goal you are moving towards, and taking your audience towards.

2. The way you guide your audience. Your personal system for it.

3. Your perspectives and way you connect the dots for others to understand.

4. Your way of presenting and explaining. Your style and expression.

5. Your story and personal experiences around your topics and interests.

6. Your new ideas that emerge from being immersed in the goals, problems and transformations your provide.

7. How your other interests, skills and curiosities help form a unique way you see through your eyes.

This all creates a unique lens to view the topics and ideas you're talking about through. It gives you a unique edge. It gives you unique value that you can continue to evolve and build upon.

You grow, your brand grows, your perspectives grow and you help others grow in the process by relaying what you're finding that is helping you on your journey.

When you use these elements you create a unique lens in which you distribute everything you do in your business and yourself as a person in life.

You then need to showcase this unique value. The outpouring of it allows you to create more and allow more to come into your awareness.

This is makes you stand out, resonate with the right people and become unique so you are in a niche of your own.

A lot of this comes naturally and you don't need to force it. And then some good chunks of it are cultivated and evolve over time. Just like any great band you've seen change their style and evolve with each new album you will do the same when you actively pursue and think about what you're creating and how you enjoy expressing from your current perspective.

The magic starts to happen when you realise that the creative freedom you have is also the driving power behind growing your brand. As you expand your ideas and start to come at things in your own unique way you then piece by piece start to create new avenues and pathways of what you can provide and deliver to your audience and customers.

This then starts to put you in your own unique category.

Simon | Grow Unique

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